Our Story

Little Rei is not just a “Covid baby”; it is a brand for babies and toddlers that is sustainable, safe, super soft, and highly cuddly. From swaddles to wash cloths to hooded towels, fun, stylish prints and luxurious bamboo fabrics are tactile to the touch—breathable, providing warmth and nurturing interaction with your baby.

Little Rei is about being kind to the earth, keeping the planet safe for future generations. Our products are useful, our prints are simple and stylish and we prioritise comfort for better sleep.

Little Rei is the brainchild of Big Momma, a veteran who has been in the mother and baby industry for over 20 years. Armed with extensive product knowledge and technical know-how of the needs of babies, Big Momma hopes to bring a rei of sunshine to newborns and doting parents around the world.

Our Story

Little Rei is not just a “Covid baby”; it is a brand for babies and toddlers that is sustainable, safe, super soft, and highly cuddly. From swaddles to wash cloths to hooded towels, fun, stylish prints and luxurious bamboo fabrics are tactile to the touch—breathable, providing warmth and nurturing interaction with your baby.

Little Rei is about being kind to the earth, keeping the planet safe for future generations. Our products are useful, our prints are simple and stylish and we prioritise comfort for better sleep.

Little Rei is the brainchild of Big Momma, a veteran who has been in the mother and baby industry for over 20 years. Armed with extensive product knowledge and technical know-how of the needs of babies, Big Momma hopes to bring a rei of sunshine to newborns and doting parents around the world.